Aaron Family Jewish Community Center of Dallas
The Aaron Family JCC was growing — a newly renovated facility, expanded programs, and 250+ families to serve — but their marketing infrastructure couldn't keep up. Zayam Design stepped in to overhaul everything from audience data to internal communications, driving a 20% increase in social engagement and an 8% lift in member and sponsor participation.
Industry: Non-Profit / Membership Organization
Location: Dallas, TX
Services: Paid Social, Audience Data Management, Social Media Strategy, UX Consulting, Internal Marketing Infrastructure
When the Aaron Family Jewish Community Center of Dallas brought Zayam Design on in late 2022, they were at an exciting inflection point — a newly renovated facility, a state-of-the-art pool, expanded programming, and over 250 Jewish families within the Dallas DMA counting on them. The vision was big. But the infrastructure holding it all together was cracking under the weight of that growth.
Departments were siloed. Marketing materials arrived late — sometimes too late to be useful. Offers were landing in the wrong inboxes: elder promotions going to youth members, event announcements going to contacts who had left the organization years prior. The center's email list had ballooned with over 20,000 duplicate records, tanking deliverability and trust.
Meanwhile, the website was cluttered with outdated pages from past events, making it harder for members to find what they actually needed.
The result was an organization that was doing meaningful work but struggling to communicate it. Engagement was down. Sponsorship support was lagging. And the marketing team was stuck firefighting instead of building.
Zayam Design approached this as a systems problem before a marketing problem. We started by cleaning and segmenting the center's audience data — deleting duplicate contacts, implementing proper audience tagging, and establishing loyalty tags to track member behavior over time. This alone transformed their email performance: messages that had been landing in spam started reaching inboxes, and engagement on email offers increased meaningfully as a result.
We then turned to the internal infrastructure, creating a streamlined communication flow between departments and the marketing team so that requests were structured, trackable, and actionable. Marketing materials that previously took days of back-and-forth could now be produced and delivered within two business days. Content was hitting social channels within three days of creation — with proper tracking in place from the start.
On the digital side, we built out a paid social strategy, overhauled the website's UX by removing over 10 outdated pages, and improved on-site SEO — resulting in a 5% lift in monthly web traffic. Social content engagement increased by 20%, and overall member and sponsor engagement rose 8% across the six-month engagement.
Most importantly, the center's community started reaching out more — because they trusted what they were seeing.
Project Gallery
