Allen Dave Funeral Homes
Allen Dave Funeral Homes needed a complete reset of their Google Ads presence after years of mismanagement left their accounts fragmented and underperforming. In 45 days, Zayam Design consolidated seven accounts, secured a sensitive-category verification directly with Google, and increased local call volume by 10% — closing with a full internal handoff.
Industry: Funeral & After Life Services
Location: Houston, TX
Services: Google Ads Audit & Restructure, Campaign Management, Client Training & Handoff
Allen Dave Funeral Homes has been a trusted presence in the Houston community, providing families with compassionate and dignified after-life services during some of life's most challenging moments.
When they engaged Zayam Design, the goal was straightforward: strengthen their local digital presence, reach more Houston area families actively seeking funeral services, and build an internal team capable of managing their advertising independently.
What we inherited was an ad infrastructure that needed significant restructuring. Over time, multiple Google Ad accounts had been created without a unified strategy, resulting in seven separate accounts that were difficult to manage, impossible to draw clean performance data from, and ineffective at building the retargeting foundation the business needed to grow. With over $75,000 in historical ad spend across these accounts, establishing a clear data source of truth was a critical first step before any new campaigns could be launched responsibly.
Zayam Design conducted a full audit of all seven accounts, identifying structural inefficiencies and consolidating the infrastructure into a manageable, performance ready foundation. One of the most pivotal steps in the process was working directly with Google to secure platform level verification for Allen Dave Funeral Homes as a death services provider.
This verification is a necessary and often overlooked requirement for funeral service businesses — without it, access to the most relevant and targeted ad placements is restricted. Navigating that process required direct coordination with Google's support teams and a thorough understanding of their sensitive category advertising policies.
With the accounts restructured and verification secured, we launched a responsive search campaign targeted specifically to Houston area families searching for funeral services. Within 30 days, local call activity increased by 10% compared to the prior month — a meaningful and measurable improvement for a service where every inbound call represents a family that needs support.
At the close of the 45 day engagement, we prioritized a thorough and structured handoff. The funeral home director was trained directly on the accounts — campaign architecture, budget management, performance monitoring, and day to day optimization — ensuring the internal team stepped into ownership with clarity and confidence.
The goal was never dependency. It was capability.
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