Google's newest tools, including AI Max in Search, ads in AI Mode and Asset Studio, run on the information you give them. Weak inputs produce weak campaigns.

A strong holiday marketing strategy starts with the customers you already have.

The Problem Small businesses have moved fast on AI for their marketing efforts. A 2026 survey found that 82 percent of small business employers have now invested in AI tools, with the typical small business running a median of five. That's not hesitation, that's adoption at a pace most new technology never reaches. The results haven't caught up to the adoption. Small businesses lose close to a fifth of their ad spend to poor attribution, nearly double the rate mid market comp